News

Pharrell Williams adds Adidas designer to his resumé

Pharrell Williams adds Adidas designer to his resumé

ADIDAS:The "Happy" hitmaker and entrepreneur has inked a deal with Adidas bosses to create a line of products. Photo: Associated Press

Hip-hop superproducer Pharrell Williams has become the latest celebrity to land his own fashion collection with sports giant Adidas.

The “Happy” hitmaker and entrepreneur has inked a deal with Adidas bosses to create a line of products in conjunction with designers at eco-thread firm Bionic Yarn, who he first teamed up with last year.

A statement released by Williams reads: “Working with an iconic brand like Adidas is such an incredible opportunity.

“From the classic track suit, to growing up in Virginia wearing Stan Smiths (tennis shoes), Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

The Adidas Originals collection is expected to go on sale this summer.

The Oscar nominee is no stranger to clothing and sneaker design – he recently released a range of T-shirts for Japanese retailer Uniqlo and worked on a line of environmentally-friendly denim jeans for G-Star Raw with Bionic Yarn pioneers, who turn plastic debris collected from the ocean into yarn and fabric. He is also involved in fashion brands Billionaire Boys Club and Ice Cream.

News of Williams’ deal follows the recent Adidas signing of his longtime business partner, streetwear designer Nigo, while rapper Kanye West and R&B singer Rita Ora are also working on lines for the German brand.

Latest Stories

in Entertainment

William Shatner working on Leonard Nimoy book

Fresh
nimoy

"Leonard: A 50 Year Friendship" will hit the shelves next year.

in Entertainment, Sports

Hulk Hogan begs forgiveness, wants back in WWE

Fresh
22-overlay16

The wrestling icon is pleading with fans for their forgiveness after he was caught on tape using a racial slur, insisting the controversial comments were made at the "lowest point" of his life.

in Music

Justin Timberlake headed to the big screen

Justin Timberlake performing at Philips Arena on Tuesday, Dec. 17, 2013, in Atlanta.

Footage from the singer's 20/20 Experience World Tour is being made into a movie.

in Entertainment

Marvel announces ‘Guardians of Infinity’ comic

17-overlay13

"The Guardians of the Galaxy" adventures will continue in this new comic book, which ties in with the blockbuster film.

in Trending, Viral Videos

TODAY’S MUST SEE: Jimmy Kimmel’s Trump campaign ad

10-overlay23

Ordinarily people running for President tell us what they would do if they got the job, but Donald Trump has a much broader approach.