News

Pharrell Williams adds Adidas designer to his resumé

Pharrell Williams adds Adidas designer to his resumé

ADIDAS:The "Happy" hitmaker and entrepreneur has inked a deal with Adidas bosses to create a line of products. Photo: Associated Press

Hip-hop superproducer Pharrell Williams has become the latest celebrity to land his own fashion collection with sports giant Adidas.

The “Happy” hitmaker and entrepreneur has inked a deal with Adidas bosses to create a line of products in conjunction with designers at eco-thread firm Bionic Yarn, who he first teamed up with last year.

A statement released by Williams reads: “Working with an iconic brand like Adidas is such an incredible opportunity.

“From the classic track suit, to growing up in Virginia wearing Stan Smiths (tennis shoes), Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

The Adidas Originals collection is expected to go on sale this summer.

The Oscar nominee is no stranger to clothing and sneaker design – he recently released a range of T-shirts for Japanese retailer Uniqlo and worked on a line of environmentally-friendly denim jeans for G-Star Raw with Bionic Yarn pioneers, who turn plastic debris collected from the ocean into yarn and fabric. He is also involved in fashion brands Billionaire Boys Club and Ice Cream.

News of Williams’ deal follows the recent Adidas signing of his longtime business partner, streetwear designer Nigo, while rapper Kanye West and R&B singer Rita Ora are also working on lines for the German brand.

Latest Stories

in Entertainment

See what’s new on Netflix this month

17-overlay6

Are you over fireworks and cookouts? Stay inside and binge on these movies and shows that are now showing on Netflix.

in Entertainment, Sports

Mayweather, Pacquiao, Perry among the ‘best paid’ celebrities

maypac

Musicians and athletes dominate the world's highest-paid celebs, according to the latest rankings.

in Entertainment, National

Celebrate safely with these fireworks tips

Since Independence Day falls during the work week, members of St. Richard Catholic Church celebrated the holiday on Sunday, June 30, 2013, with a picnic-style outing complete with fireworks that could be seen throughout the northeast Jackson, Miss. neighborhood. The long streamers were recorded in a 13-second time exposure. (AP Photo/Rogelio V. Solis)

Don't be one of the thousands of Americans injured by fireworks on July Fourth. Stay safe and have a happy holiday!

in Entertainment

Fourth of July freebies

americanflag

Celebrate your independence from high prices!

in Entertainment

WATCH: How to shoot fireworks photos with your smartphone

17-overlay1

You know you're going to post some of those shots on Instagram ... why not make them look good?