News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Latest Stories

in Entertainment

‘Game of Thrones’ breaks world record

14-overlay

The second episode of the fifth season of the HBO fantasy show was broadcast simultaneously in 173 countries.

in Music

Rihanna to mark 10 years in the music business

17-overlay2

At the launch of her new fragrance, Ri Ri, in New York, the "Umbrella" hitmaker talked about her new album and her plans to celebrate a decade in the industry.

in Entertainment, Sports

Wrestler Snuka charged with killing girlfriend in 1983

23-overlay1

Jimmy "Superfly" Snuka, a professional wrestling star in the 1980s, was charged with third degree murder and involuntary manslaughter.

in Entertainment

Today in entertainment history: Sept. 2

rock2

A look back at some of Hollywood's most memorable headlines.