News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Latest Stories

in Entertainment

Today in entertainment history: Aug. 31

JACKSON

A walk down Hollywood's memory lane.

in Music

10 of the most memorable MTV Video Music Awards moments

mileycyrusvma

Since debuting in 1984, the MTV Video Music Awards have prided themselves on being a stage for all things hip - and often - controversial.

in Entertainment

‘Siri, can you give me a hint?’ Apple confirms September event

16-overlay14

The rumors are true: Apple will host an event Sept. 9 in San Francisco.

in Entertainment

Netflix drug drama ‘Narcos’ blurs line between cartels, agents

11-overlay7

Not all cops are good guys and not all drug suppliers are obvious villains in the dark drug drama "Narcos," a bilingual examination of the history of cocaine smuggling in America and its most menacing supplier.

in Music

VMA Preview: Bieber’s back, Miley hosts

13-overlay12

Designer Jeremy Scott says to expect the unexpected when comes to the fashion and the music at Sunday's MTV Video Music Awards.